The APJ Opportunity: Addressing the Prospects and Challenges in This Thriving IT Marketplace

Supporting the global IT community can be an eclectic and demanding job, which is why distributors play such a vital role in vendor’s expansion plans. Ananth Lazarus, GTDC’s Managing Director for APJ, joins host Frank Vitagliano in this episode to discuss the critical region's dynamic and diverse IT ecosystem. The duo explores the economic impact and the evolving role of distributors and touches on the significance of the upcoming GTDC Summit APJ in Singapore.

What do global vendors need to know about the complexity of this region? How can distributors help IT companies address many of the different opportunities and challenges they face in APJ? Hear the answers to those questions (and more) in this episode of Beyond Distribution with GTDC.    

 Learn more about GTDC Summit APJ (as well as our 2025 North American and EMEA events) here: https://gtdc.org/education-events/